Why SEO outperforms paid ads for small businesses
The maths on a three year horizon. Compound traffic, falling CAC, and why you stop paying for every click.
Read the featureEvery article, FAQ and doc on this page is written for operators. No jargon, no invented acronyms, no 2,000 word intros. Just what to do, why, and in what order.
The maths on a three year horizon. Compound traffic, falling CAC, and why you stop paying for every click.
Read the featureRetainers versus per-site pricing, where our data comes from, agency volume discounts, and more.
Jump to FAQAdd a URL, verify ownership, run your first audit. Six short docs, most under five minutes each.
Open the docsSix new or recently-updated pieces. Each one ends with the next action to take, so you never close the tab feeling like you just read for fun.
Eight patterns used by top-ranking pages in plumbing, legal, hospitality and SaaS. With examples.
Retainer, per-site, or outcome-based. The unit economics for each and when to pick which.
Generative search is changing SERPs. Here is what still works for local service businesses.
A simple hub and spoke structure that turns underperforming pages into rank gainers.
Commercial, informational, transactional and brand. Which page type each belongs on, with examples.
If yours is not here, the Documentation section has the detailed answers. If it is still not there, email us and we will add it.
We automate the parts that usually take an agency weeks. The audit, the keyword research, the title and meta writing. You still get a real strategy, just without the $3,000 a month retainer and the four-week lead time.
No. Step 1 is a free audit. Step 2 gives you a plain-English plan. Step 3 we do the work for you. You only need to copy and paste, or ask your developer to.
We pull from SEMrush and Ahrefs for keywords, search volumes and competitor data. Your audit runs against the live version of your site.
Volume pricing at $750 per site at three or more sites, a white-label PDF export, and a multi-client dashboard. Your clients never see our brand unless you want them to.
Technical fixes can move in days. Content and authority shifts usually take four to twelve weeks. The 90-day content plan is designed around that curve.
Yes. Step 3 is per-site, not a subscription. You pay once, we deliver the work, and you own everything we produce.
Short, specific, and updated every time we ship. If a screenshot looks out of date, we owe you a free month.
Add a URL, verify ownership, run your first audit.
What each score means and which fixes matter most.
Copy from your report into your CMS. WordPress, Shopify, Webflow.
How the calendar is structured and how to assign pieces.
Add clients, white-label PDFs, manage permissions.
Link your existing data sources for richer reporting.
Drop your URL and we will send back your top five keywords and a light audit in under two minutes.